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Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024

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Source

Release date

December 2024

Region

Worldwide

Survey time period

September 6 to October 17, 2024

Number of respondents

618 respondents

Special properties

among agency, brand, and vendor marketers

Supplementary notes

The source does not specify the survey type.
The source adds that approximately 45 percent of respondents were based in the United Kingdom, 27 percent in North America, 14 percent in Europe outside of the UK, seven percent in the Asia-Pacific (APAC) region, five percent in the Middle East and Africa (MEA), and three percent in other regions.

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Most important skills over the following two years for marketers worldwide 2024

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