Question: "Which of the following will your marketing organization prioritize over the next 12 months given new ways of working? (Select up to three.)"
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Leading marketing priorities according to U.S. CMOs 2021
During a survey of CMOs in the United States, conducted in August 2021, it was found that ** percent of respondents pointed to marketing technology, data, and analytics as their top priority for the upcoming 12 months. Customer experience, personalization, and, loyalty was on top of mind for ** percent of U.S. CMOs at that time.
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PwC. (August 19, 2021). Leading marketing priorities according to CMOs in the United States as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/684703/marketing-priorities-us/
PwC. "Leading marketing priorities according to CMOs in the United States as of August 2021." Chart. August 19, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/684703/marketing-priorities-us/
PwC. (2021). Leading marketing priorities according to CMOs in the United States as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/684703/marketing-priorities-us/
PwC. "Leading Marketing Priorities According to Cmos in The United States as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2021, /statistics/684703/marketing-priorities-us/
PwC, Leading marketing priorities according to CMOs in the United States as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/684703/marketing-priorities-us/ (last visited July 20, 2026)
Leading marketing priorities according to CMOs in the United States as of August 2021 [Graph], PwC, August 19, 2021. [Online]. Available: /statistics/684703/marketing-priorities-us/
