According to a survey conducted among marketers in the United States in March 2022, ** percent of respondents said they used intent data to deliver targeted ad content, while ** percent said they used it for email marketing. This was followed by ** percent of respondents stating they used intent data for marketing personalization.
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MarketingCharts. (April 29, 2022). Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading purposes of using intent data according to marketers in the United States as of March 2022." Chart. April 29, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. (2022). Leading purposes of using intent data according to marketers in the United States as of March 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading Purposes of Using Intent Data According to Marketers in The United States as of March 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Apr 2022, /statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts, Leading purposes of using intent data according to marketers in the United States as of March 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1306536/purposes-of-use-intent-data-us/ (last visited July 20, 2026)
Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph], MarketingCharts, April 29, 2022. [Online]. Available: /statistics/1306536/purposes-of-use-intent-data-us/