As of June 2024, around ** percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by ** and ** percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).
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Ascend2. (July 10, 2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024." Chart. July 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. (2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading Challenges for Executing a Data-driven Strategy According to Marketing Decision-makers Worldwide as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2024, /statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2, Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1450009/challenges-data-driven-marketing-strategy/ (last visited July 15, 2026)
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: /statistics/1450009/challenges-data-driven-marketing-strategy/
