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Challenges for business-to-business (B2B) organizations according to B2B leaders in selected countries worldwide as of March 2024

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Sources

Release date

June 2024

Region

Worldwide

Survey time period

March 1 to March 29, 2024

Number of respondents

2,001 respondents

Special properties

among B2B leaders

Method of interview

Online survey

Supplementary notes

* Examples given are new regulations, measurement models, and AI.

Multiple answers were possible.

Percentage points exceeding 100 percent are probably due to rounding.

The survey was fielded in Australia, Brazil, France, Germany, India, Singapore, the United Kingdom, and the United States.

Citation formats

Challenges for B2B organizations worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

During a global 2024 survey, growing a high-quality lead pipeline was the leading organizational challenge cited among of business-to-business (B2B) marketing leaders, as stated by ** percent of respondents. Another ** percent of respondents stated implementing artificial intelligence (AI) technology was one of their top challenges in the coming year.

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Overview

5

Audience

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Marketers' insights

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Effectiveness

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Topics

LinkedIn marketingFacebook advertising and marketingInstagram advertising and marketingX (formerly Twitter) advertising and marketingB2B advertising & marketing in the United States
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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