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Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024

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Source

Release date

July 2024

Region

Worldwide

Survey time period

June 23 to 29, 2024

Number of respondents

319 respondents

Method of interview

Online survey

Citation formats

Success rate of data-driven strategies according to marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2024

As of June 2024, around ** percent of marketing professionals surveyed worldwide rated their data-driven strategies somewhat successful. Approximately ** percent considered them very successful, and **** percent as unsuccessful. According to the same study, targeting segmented audiences and real-time decision-making were among the top challenges for executing a data-driven strategy.

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Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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