As of October 2024, around ** percent of marketing professionals surveyed worldwide rated the overall success of marketing technology (martech) in helping them achieve their objectives as successful. Another **** percent viewed martech in this area as unsuccessful.
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Ascend2, & Various sources. (November 9, 2024). Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1622703/success-rate-marketing-technology/
Ascend2, und Various sources. "Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024." Chart. November 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1622703/success-rate-marketing-technology/
Ascend2, Various sources. (2024). Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1622703/success-rate-marketing-technology/
Ascend2, and Various sources. "Success Rate of Marketing Technology (Martech) in Achieving Objectives According to Marketing Professionals Worldwide as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2024, /statistics/1622703/success-rate-marketing-technology/
Ascend2 & Various sources, Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1622703/success-rate-marketing-technology/ (last visited July 23, 2026)
Success rate of marketing technology (martech) in achieving objectives according to marketing professionals worldwide as of October 2024 [Graph], Ascend2, & Various sources, November 9, 2024. [Online]. Available: /statistics/1622703/success-rate-marketing-technology/
