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Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020

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Source

Release date

June 2020

Region

United States

Survey time period

May 5 to 27, 2020

Number of respondents

274 respondents

Supplementary notes

Question: Has the percentage of outsourced marketing activities changed in the wake of COVID-19 pandemic?
97 percent of respondents were top marketers active across 13 industry sectors.

Citation formats

Change in outsourced marketing due to COVID-19 in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
A survey from May 2020, consulted *** marketers across ** sectors within the U.S. to assess whether there have been changes in outsourcing of marketing activities due to the coronavirus pandemic. The survey found that **** percent of marketers saw no change, while **** saw an increase in outsourced marketing activities.
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