| Characteristic | More important | Relatively the same | Less important |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
April 2021
More information
Region
United States
Survey time period
December 2020
Special properties
among 205 advertisers (46 percent marketer, 54 percent agency) / among advertisers who planned to use media types in the first half of 2021
Supplementary notes
Original question: "Thinking about the media types of your [company/main client] plans to use in the 1st half of 2021, will the importance of using each media type to achieve overall marketing goals be more, relatively the same or less than in the past?"
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