Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Share of respondents
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During a winter 2023/24 survey carried out among advertising and data decision-makers at brands, agencies, and publishers from the United States, ** percent of respondents stated they were planning to spend more on connected TV as a result of privacy legislation and/or signal loss (third-party cookie deprecation). Creator/influencer marketing, paid search, and social media were also named by at least **** of the respondents.
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MarketingCharts. (April 8, 2024). Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. "Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024." Chart. April 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. (2024). Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts. "Share of Ad Buyers Who Were Planning to Increase Spending on Selected Digital Advertising Channels Due to Legislation and Third-party Cookie Deprecation in The United States as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2024, /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
MarketingCharts, Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/ (last visited July 28, 2026)
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024 [Graph], MarketingCharts, April 8, 2024. [Online]. Available: /statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
