A. Guttmann
Research Lead covering media
Digital advertising in North America – statistics & facts
The North American advertising industry has undergone a fundamental digital overhaul in recent years to meet rapid changes in consumer demand and behavior. Fueled by rising internet penetration and insatiable demand for online media content, marketers across the continent are inevitably directing ever-larger budgets to digital channels and platforms. In 2024, digital ad expenditure in North America was estimated at approximately 335 billion U.S. dollars, and a further increase is projected in the following years.
