Unique advertisers were defined as advertisers who exclusively used mobile advertising as their advertising strategy, excluding other forms such as PC banners or online videos.
1,000 South Korean won equals 0.74 U.S. dollars or 0.63 euros as of July 2025.
Citation formats
Ratio of unique to total mobile ad spending South Korea 2025
In May 2025, the distribution industry spent the most on mobile advertising, amounting to around billion South Korean won. Of this, about **** billion won was spent by so-called unique advertisers, who exclusively used mobile platforms as their means of advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Korea Digital Advertising Association. (July 9, 2025). Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won)." Chart. July 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. (2025). Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of Unique to Total Mobile Advertising Spending in South Korea in May 2025, by Industry (in Billion South Korean Won)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2025, /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association, Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won) ÌÇÐÄÆƽâ°æ, /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/ (last visited July 26, 2026)
Ratio of unique to total mobile advertising spending in South Korea in May 2025, by industry (in billion South Korean won) [Graph], Korea Digital Advertising Association, July 9, 2025. [Online]. Available: /statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
