As of the third quarter of 2024, around ** percent of South Korean internet users over 16 years old stated in a survey that they researched new brands in search engines. Other commonly used channels were TV ads and word of mouth.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2024, by type of source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, und We Are Social, und Meltwater. "Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2024, by type of source." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, We Are Social, Meltwater. (2025). Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2024, by type of source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal, and We Are Social, and Meltwater. "Distribution of Sources Used by Internet Users to Research New Brands in South Korea as of The 3rd Quarter of 2024, by Type of Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
DataReportal & We Are Social & Meltwater, Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2024, by type of source ÌÇÐÄÆƽâ°æ, /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/ (last visited August 01, 2026)
Distribution of sources used by internet users to research new brands in South Korea as of the 3rd quarter of 2024, by type of source [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1370365/south-korea-share-of-sources-used-to-research-new-brands/
