In 2025, social was the fastest-growing digital advertising format in the United States, with an annual ad spending increase rate of **** percent. Digital video ranked second, with a growth rate of **** percent. Commerce media (also known as digital retail media) saw its ad revenue rise by ** percent that year.
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IAB (U.S.). (April 16, 2026). Change in digital advertising spending in the United States in 2025, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/380780/digital-media-ad-spend-change-by-type-usa/
IAB (U.S.). "Change in digital advertising spending in the United States in 2025, by format." Chart. April 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/380780/digital-media-ad-spend-change-by-type-usa/
IAB (U.S.). (2026). Change in digital advertising spending in the United States in 2025, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/380780/digital-media-ad-spend-change-by-type-usa/
IAB (U.S.). "Change in Digital Advertising Spending in The United States in 2025, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2026, /statistics/380780/digital-media-ad-spend-change-by-type-usa/
IAB (U.S.), Change in digital advertising spending in the United States in 2025, by format ÌÇÐÄÆƽâ°æ, /statistics/380780/digital-media-ad-spend-change-by-type-usa/ (last visited July 21, 2026)
Change in digital advertising spending in the United States in 2025, by format [Graph], IAB (U.S.), April 16, 2026. [Online]. Available: /statistics/380780/digital-media-ad-spend-change-by-type-usa/
