In 2024, video was forecast to be the most-invested in format of internet advertising in Italy, accounting for ** percent of the total internet ad spending. Other display formats were expected to hold a share of ** percent, making display (video and other formats) attract nearly **** of Italian internet ad spend.
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engage.it. (June 25, 2024). Distribution of internet advertising spending in Italy in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
engage.it. "Distribution of internet advertising spending in Italy in 2024, by format." Chart. June 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
engage.it. (2024). Distribution of internet advertising spending in Italy in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
engage.it. "Distribution of Internet Advertising Spending in Italy in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2024, /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
engage.it, Distribution of internet advertising spending in Italy in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/ (last visited July 28, 2026)
Distribution of internet advertising spending in Italy in 2024, by format [Graph], engage.it, June 25, 2024. [Online]. Available: /statistics/735038/estimated-online-advertising-market-share-by-segment-italy/
