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The source projected that, in 2026, display advertising will be the fastest-growing digital advertising format worldwide, with an estimated annual growth rate of *** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Overall digital ad spend trends

The digital advertising market is set to keep growing steadily in the coming years. By 2026, global digital ad spending is projected to reach over *** billion U.S. dollars, marking a *** percent increase from the previous year. This growth trend is expected to continue, with spending forecast to surpass ***billion dollars by 2028. By 2027, digital platforms are anticipated to account for more than ** percent of total global ad spend, further solidifying the internet’s role as the leading channel in advertising.

Format-specific projections

Among digital ad formats, display advertising will remain the largest segment. In 2026, worldwide spending on display ads is expected to total billion dollars, rising to billion dollars by 2028. Search advertising will continue as the second-largest format, with spending projected to grow from billion dollars in 2026 to over ***billion dollars by 2028, reflecting an average annual growth rate of ***percent. In contrast, digital classifieds - the smallest segment - are forecast to see a slight decline, edging down from ****billion dollars in 2025 to **** billion dollars by 2027.