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Distribution of types of hidden advertisement violations in social media posts in South Korea from April to December 2021

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Source

Release date

February 2022

Region

South Korea

Survey time period

April to December 2021

Special properties

based on 20,788 hidden ads found on Naver Blog, Instagram, and YouTube

Citation formats

Types of hidden ads on social media South Korea 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 16, 2022
Between April and December of 2021, around ** percent of hidden ad violations on social media platforms in South Korea were based on incorrectly placed ad disclosures. Common examples of this included burying the information among multiple tags or writing a long description and placing the information at the end, requiring users to click to view more of the text.
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Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
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