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Most effective video marketing channels according to marketers worldwide as of December 2025

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Source

Release date

December 2025

Region

Worldwide

Survey time period

as of December 22, 2025*

Number of respondents

266**

Special properties

among marketing professionals

Supplementary notes

* The source refers to the survey period as "late 2025"; the date given is the date of release.

** Total sample including marketing professionals and online consumers; the source does not break down respondents by type.

Multiple answers were possible.

Citation formats

Most effective video marketing channels worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 5, 2026

During a late 2025 survey among marketing professionals worldwide, approximately ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Instagram effective, while ** percent cited Facebook.

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Statistics on " Digital video advertising and marketing worldwide "

The most important statistics
The most important statistics
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Other statistics that may interest you Digital video advertising and marketing worldwide

Overview

5

Usage & budgets

5

Connected TV (CTV) advertising

4

Audience and consumption

7

Market leaders

6

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Topics

Digital video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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