In 2024, revenues of content creators based in the United States were estimated to increase by 39.9 percent for tipping and gifting and 32.6 percent for merchandise. Another 16 percent of revenue growth was expected through sponsored content.Â
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eMarketer. (April 3, 2025). Change in social media creator revenues in the United States in 2024, by stream [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1617166/content-monetization-revenue-growth-united-states/
eMarketer. "Change in social media creator revenues in the United States in 2024, by stream." Chart. April 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1617166/content-monetization-revenue-growth-united-states/
eMarketer. (2025). Change in social media creator revenues in the United States in 2024, by stream. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1617166/content-monetization-revenue-growth-united-states/
eMarketer. "Change in Social Media Creator Revenues in The United States in 2024, by Stream." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Apr 2025, /statistics/1617166/content-monetization-revenue-growth-united-states/
eMarketer, Change in social media creator revenues in the United States in 2024, by stream ÌÇÐÄÆƽâ°æ, /statistics/1617166/content-monetization-revenue-growth-united-states/ (last visited July 26, 2026)
Change in social media creator revenues in the United States in 2024, by stream [Graph], eMarketer, April 3, 2025. [Online]. Available: /statistics/1617166/content-monetization-revenue-growth-united-states/
