In 2024, content creators based in the United States were estimated to generate around 8.14 billion U.S. dollars in revenues via sponsored content. This would represent an increase compared to 2021, when content creators and influencers in the U.S. saw revenues of 5.2 billion U.S. dollars from this monetization method. Platform payout was the second leading monetization method for content creators, with revenues of 3.23 billion U.S. dollars in 2024.
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eMarketer. (May 20, 2024). Leading monetization method among content creators in the United States in 2021 and 2024, by revenues (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1563201/top-grossing-content-monetization-methods-us/
eMarketer. "Leading monetization method among content creators in the United States in 2021 and 2024, by revenues (in billion U.S. dollars)." Chart. May 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1563201/top-grossing-content-monetization-methods-us/
eMarketer. (2024). Leading monetization method among content creators in the United States in 2021 and 2024, by revenues (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1563201/top-grossing-content-monetization-methods-us/
eMarketer. "Leading Monetization Method among Content Creators in The United States in 2021 and 2024, by Revenues (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2024, /statistics/1563201/top-grossing-content-monetization-methods-us/
eMarketer, Leading monetization method among content creators in the United States in 2021 and 2024, by revenues (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1563201/top-grossing-content-monetization-methods-us/ (last visited July 15, 2026)
Leading monetization method among content creators in the United States in 2021 and 2024, by revenues (in billion U.S. dollars) [Graph], eMarketer, May 20, 2024. [Online]. Available: /statistics/1563201/top-grossing-content-monetization-methods-us/
