According to a late 2024 survey in the United States, YouTube was the most used social media channel among Generation Z for the purpose of brand interaction, with ** percent of consumers in this cohort utilizing the platform. Roughly ** percent of respondents used Instagram for the same purpose.
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Attest. (January 22, 2025). Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. "Social media channels most used by Generation Z in the United States to interact with brands as of November 2024." Chart. January 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. (2025). Social media channels most used by Generation Z in the United States to interact with brands as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. "Social Media Channels Most Used by Generation Z in The United States to Interact with Brands as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2025, /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest, Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/ (last visited August 04, 2026)
Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 [Graph], Attest, January 22, 2025. [Online]. Available: /statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
