* Forecast. Includes payments made by brands to creators or influencers on social media platforms. Excluding non-monetary payments and branded content promoted as paid media.
Citation formats
Growth of sponsored content on social media expenditure in the U.S. 2021-2025
Brand spending on sponsored content on social media in the United States was expected to increase by roughly ** percent in 2025, to *** billion U.S. dollars. Compared to the previous years, the general growth rate was slowing.Â
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eMarketer. (April 21, 2024). Change in sponsored content spending on social media in the United States from 2021 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. "Change in sponsored content spending on social media in the United States from 2021 to 2025." Chart. April 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. (2024). Change in sponsored content spending on social media in the United States from 2021 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. "Change in Sponsored Content Spending on Social Media in The United States from 2021 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2024, /statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer, Change in sponsored content spending on social media in the United States from 2021 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1545969/sponsored-content-social-media-spend-growth-usa/ (last visited July 21, 2026)
Change in sponsored content spending on social media in the United States from 2021 to 2025 [Graph], eMarketer, April 21, 2024. [Online]. Available: /statistics/1545969/sponsored-content-social-media-spend-growth-usa/
