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Leading reasons for following brands on social media according to consumers in the United States as of November 2024

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Source

Release date

March 2025

Region

United States

Survey time period

November 14 to 26, 2024

Number of respondents

965 respondents

Special properties

among respondents who used social media at least twice a week and had interacted with a brand on social media in the past 90 days.

Method of interview

Online survey

Supplementary notes

The survey sample consisted of 229 Gen Z, 242 millennials, 241 Gen X, and 213 baby boomers.

Citation formats

Main reasons for consumers to follow brands on social media in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2025

During a 2024 survey carried out among consumers from the United States, ** percent of respondents cited news about promotions, sales, and discounts as the main reason for following brands on social media. Another ** percent mentioned learning about new products or product updates as a reason for following a brand's account.

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Statistics on " Social media marketing in the United States "

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Overview

4

Marketer insights

8

Artificial intelligence use

8

Creator insights

6

Consumer insights

8

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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