Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024
Characteristic
Share of times respondents selected it among their top three answers
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among marketers and media professionals with oversight for direct mail and other advertising/marketing channels; figures show the percentage of times each respondent included an option among their top three selections
Supplementary notes
The source does not specify the survey type.
Multiple answers were possible.
Citation formats
Top channels for brands' marketing targets according to marketers in the U.S. 2024
During a late 2024 survey among marketers and media professionals in the United States, approximately ** percent of respondents included online display advertising among their most important channels for supporting their organization’s performance marketing goals. Paid social followed at ** percent, while direct mail and paid search tied for third place, each at ** percent.
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Winterberry Group. (January 6, 2025). Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. "Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. (2025). Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. "Most Important Channels for Supporting Organizations' Performance Marketing Goals According to Marketers and Media Professionals in The United States as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group, Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558649/top-performance-marketing-channels-united-states/ (last visited July 28, 2026)
Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 [Graph], Winterberry Group, January 6, 2025. [Online]. Available: /statistics/1558649/top-performance-marketing-channels-united-states/
