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Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024

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Source

Release date

July 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

1,680 respondents

Special properties

among marketing, public relations (PR), sales, and customer service professionals using GenAI in social media marketing activities at least monthly

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

The surveyed markets included Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

Citation formats

Top GenAI benefits for social media marketing according to marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2025

As of May 2024, around ** percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by ** percent.

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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