* Forecast. Includes payments made by brands to creators or influencers on social media platforms. Excluding non-monetary payments and branded content promoted as paid media.
Citation formats
Sponsored content spending on social media in the U.S. 2021-2025
In 2024, spending on sponsored content on social media in the United States was projected to reach **** billion U.S. dollars. The annual value was forecast to increase to **** billion dollars by 2025.
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eMarketer. (April 21, 2024). Sponsored content spending on social media in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1546124/sponsored-content-social-media-expenditure-usa/
eMarketer. "Sponsored content spending on social media in the United States from 2021 to 2025 (in billion U.S. dollars)." Chart. April 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1546124/sponsored-content-social-media-expenditure-usa/
eMarketer. (2024). Sponsored content spending on social media in the United States from 2021 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1546124/sponsored-content-social-media-expenditure-usa/
eMarketer. "Sponsored Content Spending on Social Media in The United States from 2021 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2024, /statistics/1546124/sponsored-content-social-media-expenditure-usa/
eMarketer, Sponsored content spending on social media in the United States from 2021 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1546124/sponsored-content-social-media-expenditure-usa/ (last visited July 28, 2026)
Sponsored content spending on social media in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph], eMarketer, April 21, 2024. [Online]. Available: /statistics/1546124/sponsored-content-social-media-expenditure-usa/
