| Characteristic | Share of respondents |
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| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Release date
July 2020
Region
North America
Survey time period
April and May 2020
Number of respondents
104 respondents
Special properties
among audience data users, suppliers and agency partners who support data-driven advertising and marketing use cases primarily based in North America
Method of interview
Online survey
Supplementary notes
Original question: "Over the past 18 months, which of the following has your organization used to enhance value derived from data?"
The graph only shows the highest-scoring answers.
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