Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025
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During a 2025 survey of senior brand marketing and agency executives in the United Kingdom and the United States, approximately ** percent of respondents said the leading challenges in valuing creative investments were the ability to explain the connection to sales and to finance (or the CFO), respectively. Another ** percent of respondents cited a lack of alignment among strategy, creative, and media teams.
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MarketingCharts. (July 16, 2025). Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1619090/challenges-valuing-creative-investment-usa-uk/
MarketingCharts. "Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025." Chart. July 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1619090/challenges-valuing-creative-investment-usa-uk/
MarketingCharts. (2025). Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1619090/challenges-valuing-creative-investment-usa-uk/
MarketingCharts. "Leading Challenges in Valuing Creative Investment in Marketing Technology (Martech) According to Marketing Professionals in The United Kingdom and The United States as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jul 2025, /statistics/1619090/challenges-valuing-creative-investment-usa-uk/
MarketingCharts, Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619090/challenges-valuing-creative-investment-usa-uk/ (last visited July 22, 2026)
Leading challenges in valuing creative investment in marketing technology (martech) according to marketing professionals in the United Kingdom and the United States as of July 2025 [Graph], MarketingCharts, July 16, 2025. [Online]. Available: /statistics/1619090/challenges-valuing-creative-investment-usa-uk/
