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Share of marketing budgets in revenues of travel and hospitality companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2019 to 2024

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Source

Release date

June 2024

Region

North America, Europe

Survey time period

2019 to 2024

Number of respondents

395*

Special properties

respondents across 10 different sectors whose employers predominantly reported median annual revenues above 5.3 billion U.S. dollars

Supplementary notes

* Number of respondents in 2024.
2023: n = 410
2021: n = 400
2020: n = 342
2019: n = 342
No data about the number of respondents in 2022.

The source does not inform the survey type, nor does it provide any information regarding missing percentage points to 100.
The number of respondents for time periods prior to 2024 was retrieved from earlier releases.

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Marketing share of travel companies' revenue in North America & Europe 2019-2024

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