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Challenges of data usage in marketing in Sweden as of winter 2022/23

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Sources

Release date

May 2023

Region

Sweden

Survey time period

winter 2022/23

Number of respondents

207 respondents

Special properties

among marketing, sales, and business managers and CEOs of largest advertisers as well as project managers in advertising and media agencies with revenues over 500 million SEK

Method of interview

Online survey

Citation formats

Challenges of data usage in marketing at Swedish companies 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 27, 2023
During a survey carried out among marketing, sales, and business managers and CEOs of the largest advertisers as well as project managers in advertising and media agencies in Sweden in winter 2022/23, heads of marketing named the lack of structure or order in data as the leading challenge of using data in marketing. Among other challenges mentioned was the fact that data drew a lot of resources and the fact that it was difficult to extract value from data.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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