among smartphone owners who have shopped online in the past six months
Supplementary notes
Respondents were from the following countries: Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the United Kingdom, and the United States.
Citation formats
Impact of marketing personalization on spending worldwide 2025
During a 2025 survey of consumers in selected countries worldwide, ** percent of Generation Z respondents said personalization influenced their spending, followed by ** percent of millennials. In contrast, only ** percent of baby boomers reported the same.
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Twilio. (May 17, 2025). Share of consumers spending more due to personalization in selected countries worldwide as of May 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1617303/impact-personalization-spending-worldwide/
Twilio. "Share of consumers spending more due to personalization in selected countries worldwide as of May 2025, by generation." Chart. May 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1617303/impact-personalization-spending-worldwide/
Twilio. (2025). Share of consumers spending more due to personalization in selected countries worldwide as of May 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1617303/impact-personalization-spending-worldwide/
Twilio. "Share of Consumers Spending More Due to Personalization in Selected Countries Worldwide as of May 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2025, /statistics/1617303/impact-personalization-spending-worldwide/
Twilio, Share of consumers spending more due to personalization in selected countries worldwide as of May 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1617303/impact-personalization-spending-worldwide/ (last visited July 15, 2026)
Share of consumers spending more due to personalization in selected countries worldwide as of May 2025, by generation [Graph], Twilio, May 17, 2025. [Online]. Available: /statistics/1617303/impact-personalization-spending-worldwide/
