In 2025, spending on advertising and marketing in digital and alternative media worldwide grew by over ** percent. Meanwhile, investments in traditional media increased by little more than *** percent. The same study projected that online and offline advertising and marketing combined global revenues would surpass *** trillion dollars in 2026.
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PQ Media. (March 12, 2026). Annual change in traditional and digital advertising and marketing spending worldwide in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. "Annual change in traditional and digital advertising and marketing spending worldwide in 2025." Chart. March 12, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. (2026). Annual change in traditional and digital advertising and marketing spending worldwide in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. "Annual Change in Traditional and Digital Advertising and Marketing Spending Worldwide in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Mar 2026, /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media, Annual change in traditional and digital advertising and marketing spending worldwide in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/ (last visited July 31, 2026)
Annual change in traditional and digital advertising and marketing spending worldwide in 2025 [Graph], PQ Media, March 12, 2026. [Online]. Available: /statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/