among smartphone owners who have shopped online in the past six months
Supplementary notes
Respondents were from the following countries: Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the United Kingdom, and the United States.
Citation formats
Consumer responses to lack of real-time personalization worldwide 2025
During a 2025 survey of consumers in selected countries worldwide, ** percent of respondents searched for alternative products or services due to brands' lack of real-time personalization. Another ** percent of respondents cited buying something from a different brand.Â
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Twilio. (May 17, 2025). Leading consumer actions taken due to brands' lack of real-time personalization in selected countries worldwide as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/
Twilio. "Leading consumer actions taken due to brands' lack of real-time personalization in selected countries worldwide as of May 2025." Chart. May 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/
Twilio. (2025). Leading consumer actions taken due to brands' lack of real-time personalization in selected countries worldwide as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/
Twilio. "Leading Consumer Actions Taken Due to Brands' Lack of Real-time Personalization in Selected Countries Worldwide as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2025, /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/
Twilio, Leading consumer actions taken due to brands' lack of real-time personalization in selected countries worldwide as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/ (last visited July 21, 2026)
Leading consumer actions taken due to brands' lack of real-time personalization in selected countries worldwide as of May 2025 [Graph], Twilio, May 17, 2025. [Online]. Available: /statistics/1618086/consumer-actions-lack-of-personalization-worldwide/
