As of August 2025, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included AI-powered marketing tools among the areas attracting more investments from their organizations in 2026 than in the previous year. Events and experiential marketing ranked second, mentioned by ** percent, while owned media placed third, cited by ** percent of respondents.
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Content Marketing Institute. (October 8, 2025). Leading areas attracting organizations' investments in 2026 according to business-to-business (B2B) content marketers worldwide as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. "Leading areas attracting organizations' investments in 2026 according to business-to-business (B2B) content marketers worldwide as of August 2025." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. (2025). Leading areas attracting organizations' investments in 2026 according to business-to-business (B2B) content marketers worldwide as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. "Leading Areas Attracting Organizations' Investments in 2026 According to Business-to-business (B2b) Content Marketers Worldwide as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute, Leading areas attracting organizations' investments in 2026 according to business-to-business (B2B) content marketers worldwide as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1286879/content-marketing-areas-investment-b2b-marketers/ (last visited July 26, 2026)
Leading areas attracting organizations' investments in 2026 according to business-to-business (B2B) content marketers worldwide as of August 2025 [Graph], Content Marketing Institute, October 8, 2025. [Online]. Available: /statistics/1286879/content-marketing-areas-investment-b2b-marketers/
