During a global 2025 survey among marketing professionals, approximately ** percent of respondents stated that they used social listening software, compared to nearly ** percent who were not. Roughly percent of respondents were not sure whether they are using or planning to use social listening software.
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Meltwater. (February 18, 2025). Share of marketing professionals using social listening software worldwide as of February 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1610582/social-listening-software-usage-marketing-worldwide/
Meltwater. "Share of marketing professionals using social listening software worldwide as of February 2025." Chart. February 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1610582/social-listening-software-usage-marketing-worldwide/
Meltwater. (2025). Share of marketing professionals using social listening software worldwide as of February 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1610582/social-listening-software-usage-marketing-worldwide/
Meltwater. "Share of Marketing Professionals Using Social Listening Software Worldwide as of February 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Feb 2025, /statistics/1610582/social-listening-software-usage-marketing-worldwide/
Meltwater, Share of marketing professionals using social listening software worldwide as of February 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1610582/social-listening-software-usage-marketing-worldwide/ (last visited July 26, 2026)
Share of marketing professionals using social listening software worldwide as of February 2025 [Graph], Meltwater, February 18, 2025. [Online]. Available: /statistics/1610582/social-listening-software-usage-marketing-worldwide/