During a survey among business-to-business (B2B) marketers published in February 2025, approximately ** percent of participants said they utilized marketing automation in email marketing. Social media management followed, mentioned by ** percent of respondents. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.
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Act-On. (February 12, 2025). Leading areas where business-to-business (B2B) marketers used marketing automation worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1607438/top-marketing-automation-areas-b2b-marketers/
Act-On. "Leading areas where business-to-business (B2B) marketers used marketing automation worldwide as of February 2025." Chart. February 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1607438/top-marketing-automation-areas-b2b-marketers/
Act-On. (2025). Leading areas where business-to-business (B2B) marketers used marketing automation worldwide as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1607438/top-marketing-automation-areas-b2b-marketers/
Act-On. "Leading Areas Where Business-to-business (B2b) Marketers Used Marketing Automation Worldwide as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2025, /statistics/1607438/top-marketing-automation-areas-b2b-marketers/
Act-On, Leading areas where business-to-business (B2B) marketers used marketing automation worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607438/top-marketing-automation-areas-b2b-marketers/ (last visited July 25, 2026)
Leading areas where business-to-business (B2B) marketers used marketing automation worldwide as of February 2025 [Graph], Act-On, February 12, 2025. [Online]. Available: /statistics/1607438/top-marketing-automation-areas-b2b-marketers/
