According to a global survey of marketing professionals in January 2025, ** percent of respondents said content creation and enhancement was the leading use of artificial intelligence and tactic among respondents. The main areas in which marketers used AI included email marketing optimization, social media management, and ad targeting, with ** and ** percent, respectively. Meanwhile, voice and visual search optimization was one of less cited uses, with ** percent.
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Ascend2. (January 31, 2025). Leading areas and tactics in which marketers used artificial intelligence (AI) worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1425645/marketing-areas-ai-usage/
Ascend2. "Leading areas and tactics in which marketers used artificial intelligence (AI) worldwide as of January 2025." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1425645/marketing-areas-ai-usage/
Ascend2. (2025). Leading areas and tactics in which marketers used artificial intelligence (AI) worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1425645/marketing-areas-ai-usage/
Ascend2. "Leading Areas and Tactics in Which Marketers Used Artificial Intelligence (Ai) Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/1425645/marketing-areas-ai-usage/
Ascend2, Leading areas and tactics in which marketers used artificial intelligence (AI) worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1425645/marketing-areas-ai-usage/ (last visited July 22, 2026)
Leading areas and tactics in which marketers used artificial intelligence (AI) worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: /statistics/1425645/marketing-areas-ai-usage/
