'Average' represents the unweighted average of the 17 surveyed markets.
The survey was carried out among 1,503 respondents in the United States. The source does not provide information about the number of respondents for other presented regions.
Citation formats
Consumer views on the helpfulness of personalized ads worldwide 2025
According to a 2024/2025 survey, ** percent of respondents in the India and ** percent of respondents in France, Germany, and the United Kingdom, respectively, agreed personalized ads were helpful for discovering new products. The average among all 17 surveyed markets was ** percent.
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YouGov. (March 5, 2025). Share of consumers who agreed on the helpfulness of personalized advertising in selected countries worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/
YouGov. "Share of consumers who agreed on the helpfulness of personalized advertising in selected countries worldwide as of January 2025." Chart. March 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/
YouGov. (2025). Share of consumers who agreed on the helpfulness of personalized advertising in selected countries worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/
YouGov. "Share of Consumers Who Agreed on The Helpfulness of Personalized Advertising in Selected Countries Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2025, /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/
YouGov, Share of consumers who agreed on the helpfulness of personalized advertising in selected countries worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/ (last visited July 19, 2026)
Share of consumers who agreed on the helpfulness of personalized advertising in selected countries worldwide as of January 2025 [Graph], YouGov, March 5, 2025. [Online]. Available: /statistics/1618066/consumers-views-helpfulness-personalized-ads-worldwide/
