A 2024 survey carried out among marketing leaders from Australia, the United Kingdom, and the United States revealed that chatbots and personalization were leading use cases for artificial intelligence (AI) in the delivery of digital experiences. They were named by ** percent and ** percent of respondents, respectively.
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eMarketer. (November 10, 2024). Use cases for artificial intelligence (AI) marketers found most impactful in the delivery of digital experience (DX) worldwide as of September 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1537809/ai-use-dx-worldwide/
eMarketer. "Use cases for artificial intelligence (AI) marketers found most impactful in the delivery of digital experience (DX) worldwide as of September 2024." Chart. November 10, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1537809/ai-use-dx-worldwide/
eMarketer. (2024). Use cases for artificial intelligence (AI) marketers found most impactful in the delivery of digital experience (DX) worldwide as of September 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1537809/ai-use-dx-worldwide/
eMarketer. "Use Cases for Artificial Intelligence (Ai) Marketers Found Most Impactful in The Delivery of Digital Experience (Dx) Worldwide as of September 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Nov 2024, /statistics/1537809/ai-use-dx-worldwide/
eMarketer, Use cases for artificial intelligence (AI) marketers found most impactful in the delivery of digital experience (DX) worldwide as of September 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1537809/ai-use-dx-worldwide/ (last visited July 20, 2026)
Use cases for artificial intelligence (AI) marketers found most impactful in the delivery of digital experience (DX) worldwide as of September 2024 [Graph], eMarketer, November 10, 2024. [Online]. Available: /statistics/1537809/ai-use-dx-worldwide/