among smartphone owners who have shopped online in the past six months
Supplementary notes
Respondents were from the following countries: Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the United Kingdom, and the United States.
Citation formats
Consumer views on brand personalization worldwide 2025
According to a 2025 survey of consumers in selected countries worldwide, ** percent of respondents considered brand personalization important, while ** percent viewed it as unimportant.
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Twilio. (May 17, 2025). Importance of brand personalization according to consumers in selected countries worldwide as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1618115/importance-personalization-for-consumers-worldwide/
Twilio. "Importance of brand personalization according to consumers in selected countries worldwide as of May 2025." Chart. May 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1618115/importance-personalization-for-consumers-worldwide/
Twilio. (2025). Importance of brand personalization according to consumers in selected countries worldwide as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1618115/importance-personalization-for-consumers-worldwide/
Twilio. "Importance of Brand Personalization According to Consumers in Selected Countries Worldwide as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2025, /statistics/1618115/importance-personalization-for-consumers-worldwide/
Twilio, Importance of brand personalization according to consumers in selected countries worldwide as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1618115/importance-personalization-for-consumers-worldwide/ (last visited July 15, 2026)
Importance of brand personalization according to consumers in selected countries worldwide as of May 2025 [Graph], Twilio, May 17, 2025. [Online]. Available: /statistics/1618115/importance-personalization-for-consumers-worldwide/
