'Average' represents the unweighted average of the 17 surveyed markets.
The survey was carried out among 1,503 respondents in the United States. The source does not provide information about the number of respondents for other presented regions.
Citation formats
Level of consumer comfort with personalized ads worldwide 2025
According to a 2024/2025 survey, ** percent of respondents in the United States and the United Kingdom and ** percent of respondents in India and the United Arab Emirates, respectively, stated they feel uncomfortable with companies personalizing ads based on their online behavior.
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YouGov. (March 5, 2025). Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. "Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025." Chart. March 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. (2025). Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. "Share of Consumers Who Felt Uncomfortable with Personalized Advertising in Selected Countries Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2025, /statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov, Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1617648/consumers-comfort-personalized-ads-worldwide/ (last visited July 22, 2026)
Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 [Graph], YouGov, March 5, 2025. [Online]. Available: /statistics/1617648/consumers-comfort-personalized-ads-worldwide/
