During a survey among business-to-business (B2B) marketers published in February 2025, approximately ** percent selected improving data quality as a primary goal for improving their marketing automation in the year ahead. Around ** percent mentioned identifying their ideal customers or best prospects, while ** percent cited increasing personalization.
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MarketingCharts. (March 13, 2025). Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/406647/b2b-marketing-automation-system-valuable-features/
MarketingCharts. "Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/406647/b2b-marketing-automation-system-valuable-features/
MarketingCharts. (2025). Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/406647/b2b-marketing-automation-system-valuable-features/
MarketingCharts. "Leading Goals for Improving Marketing Automation in The Year Ahead According to Business-to-business (B2b) Marketers Worldwide as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/406647/b2b-marketing-automation-system-valuable-features/
MarketingCharts, Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/406647/b2b-marketing-automation-system-valuable-features/ (last visited July 20, 2026)
Leading goals for improving marketing automation in the year ahead according to business-to-business (B2B) marketers worldwide as of February 2025 [Graph], MarketingCharts, March 13, 2025. [Online]. Available: /statistics/406647/b2b-marketing-automation-system-valuable-features/
