During a 2025 survey, an average of ** percent of consumers worldwide said they preferred purchasing from companies that tailored their customer experiences (CX) to their individual wants and needs. The preference was highest in the United Arab Emirates, with ** percent of consumers there stating they agreed or strongly agreed with this view. In Sweden and Japan, less than ** percent expressed such a preference.
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Qualtrics. (December 12, 2025). Consumer preference for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1617261/consumer-preference-marketing-personalization-worldwide/
Qualtrics. "Consumer preference for marketing personalization purposes among consumers worldwide in 3rd quarter 2025." Chart. December 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1617261/consumer-preference-marketing-personalization-worldwide/
Qualtrics. (2025). Consumer preference for marketing personalization purposes among consumers worldwide in 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1617261/consumer-preference-marketing-personalization-worldwide/
Qualtrics. "Consumer Preference for Marketing Personalization Purposes among Consumers Worldwide in 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2025, /statistics/1617261/consumer-preference-marketing-personalization-worldwide/
Qualtrics, Consumer preference for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1617261/consumer-preference-marketing-personalization-worldwide/ (last visited July 22, 2026)
Consumer preference for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 [Graph], Qualtrics, December 12, 2025. [Online]. Available: /statistics/1617261/consumer-preference-marketing-personalization-worldwide/
