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Actions taken after hearing a product advertised in a podcast in the United States as of December 2022

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Sources

Release date

February 2023

Region

United States

Survey time period

December 2022

Number of respondents

600 respondents

Age group

18-64 years

Citation formats

Podcast advertising effectiveness in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2023

During an December 2022 survey carried out among podcast listeners from the United States, ** percent of respondents said that after hearing a product advertised in a podcast, they visited the advertiser's website. Furthermore, ** percent of respondents said they talked to friends or family about the advertiser.

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Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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