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Share of holiday shoppers in the United States in 2024, by generation and shopping method

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Source

Release date

September 2024

Region

United States

Survey time period

June 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Citation formats

Share of holiday shoppers by generation and channel in the United States 2024

Published by
F. Watty,
Nov 13, 2024

In 2024, more than a third of Generation Z shoppers surveyed in the Unted States expect to buy online on a mobile device during the holiday season. Millennial respondents would mostly buy online, with ** percent buying from their smarthphone and ** percent from their computers. Boomer shoppers are as likely to buy online as offline in the holliday season.

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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