The entire sample has a margin of error of +/- 1 to 2 percent
Supplementary notes
This question was phrased by the source as follows: "What percentage of your total holiday budget do you expect to spend ...?" "I would rather purchase the following items online than in-store..."
Citation formats
Spending on product categories during the holiday season in the U.S. 2025, by channel
During the 2025 holiday season, ** percent of the budget designated to buy toys and hobby products and services is expected to be spent online in the United States. Most of the spending on electronics and accessories (** percent) is also expected to happen online, while over ** percent of food and beverage spending is planned in-store.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Deloitte. (October 14, 2025). Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1625015/us-holiday-shopping-intention-by-channel/
Deloitte. "Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1625015/us-holiday-shopping-intention-by-channel/
Deloitte. (2025). Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1625015/us-holiday-shopping-intention-by-channel/
Deloitte. "Expected Spending on Selected Product Categories during The Holiday Season in The United States in 2025, by Purchase Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/1625015/us-holiday-shopping-intention-by-channel/
Deloitte, Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel ÌÇÐÄÆƽâ°æ, /statistics/1625015/us-holiday-shopping-intention-by-channel/ (last visited July 21, 2026)
Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel [Graph], Deloitte, October 14, 2025. [Online]. Available: /statistics/1625015/us-holiday-shopping-intention-by-channel/
