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Use of Artificial Intelligence (AI) in holiday shopping in the United States in 2025, by generation

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Source

In cooperation with
Release date

August 2025

Region

United States

Survey time period

July 25 to 31, 2025

Number of respondents

1,513 consumers

Supplementary notes

This question was phrased by the source as follows: "How do you use AI for your holiday shopping season purchases?"

Citation formats

AI use for holiday shopping by generation in the U.S. 2025, by generation

Published by
F. Watty,
Nov 21, 2025

According to the study Holiday Shopping Report Summer 2025, over ** percent of Millennials reported using artificial intelligence (AI) for their holiday season purchases. The favorite AI use for millennial and Gen Z consumers was. Almost **** of Gen X shoppers were not planning on using AI for holiday shopping.

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Statistics on " Holiday season e-commerce in the United States "

The most important statistics
The most important statistics
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Other statistics that may interest you Holiday season e-commerce in the United States

Overview

7

Spending and shopping behavior

7

Digital channels and platforms

6

AI usage

4

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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Access limited to Free Statistics. Premium Statistics are not included.
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