Millennials finding online customer reviews helpful 2025| ��ƽ��

Share of Millennials finding online customer reviews very helpful in selected countries worldwide as of December 2025

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Number of respondents

* varies by country

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Consumers participated in the survey in the following countries: 12,109 from Australia, 7,015 from Austria, 12,067 from Brazil, 12,010 from Canada, 24,996 from China, 7,014 from Finland, 12,128 from France, 35,991 from Germany, 24,164 from India, 12,131 from Italy, 12,108 from Japan, 12,083 from Mexico, 7,016 from the Netherlands, 7,016 from Poland, 7,025 from South Africa, 12,138 from South Korea, 12,101 from Spain, 7,019 from Sweden, 6,987 from Switzerland, 23,623 from the United Kingdom, and 60,261 from the United States.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

Multiple answers were possible.

Citation formats

When it comes to Millennials finding online customer reviews helpful in selected countries worldwide, South Africa ranks the highest in this list, with ** percent of consumers sharing this attitude. Following in the second place is Brazil, while the Netherlands can be found at the bottom of the ranking.

��ƽ�� Consumer ��ƽ�� offers you all results of our exclusive ��ƽ�� surveys, based on more than **** interviews.