In 2023, around ** percent of women said that they shopped online on their smartphone, this was the same share as the previous year. The share of men using their phone to shop increased by **** percent from 2022 to 2023.
The data comes from the E-Commerce-Studie Österreich 2023 conducted by .
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Handelsverband Österreich. (June 21, 2023). Share of smartphone shoppers in Austria from 2016 to 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1465968/smartphone-shoppers-gender-austria/
Handelsverband Österreich. "Share of smartphone shoppers in Austria from 2016 to 2023, by gender." Chart. June 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1465968/smartphone-shoppers-gender-austria/
Handelsverband Österreich. (2023). Share of smartphone shoppers in Austria from 2016 to 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1465968/smartphone-shoppers-gender-austria/
Handelsverband Österreich. "Share of Smartphone Shoppers in Austria from 2016 to 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2023, /statistics/1465968/smartphone-shoppers-gender-austria/
Handelsverband Österreich, Share of smartphone shoppers in Austria from 2016 to 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1465968/smartphone-shoppers-gender-austria/ (last visited July 21, 2026)
Share of smartphone shoppers in Austria from 2016 to 2023, by gender [Graph], Handelsverband Österreich, June 21, 2023. [Online]. Available: /statistics/1465968/smartphone-shoppers-gender-austria/