The entire sample has a margin of error of +/- 1 to 2 percent
Supplementary notes
This question was phrased by the source as follows: "What percentage of your total holiday budget do you expect to spend ...?" "I would rather purchase the following items online than in-store..."
Citation formats
Spending during the holiday season in the U.S. 2025, by channel
During the 2025 holiday season, ** percent of American shoppers planned to buy exclusively or mostly online. Only * percent of shoppers intend to buy everything in stores, while ** percent plan to divide their holiday purchases equally between online and offline purchase channels.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Deloitte. (October 14, 2025). Expected spending during the holiday season in the United States in 2025, by purchase channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1625018/us-favorite-holiday-purchase-channels/
Deloitte. "Expected spending during the holiday season in the United States in 2025, by purchase channel." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1625018/us-favorite-holiday-purchase-channels/
Deloitte. (2025). Expected spending during the holiday season in the United States in 2025, by purchase channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1625018/us-favorite-holiday-purchase-channels/
Deloitte. "Expected Spending during The Holiday Season in The United States in 2025, by Purchase Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/1625018/us-favorite-holiday-purchase-channels/
Deloitte, Expected spending during the holiday season in the United States in 2025, by purchase channel ÌÇÐÄÆƽâ°æ, /statistics/1625018/us-favorite-holiday-purchase-channels/ (last visited July 22, 2026)
Expected spending during the holiday season in the United States in 2025, by purchase channel [Graph], Deloitte, October 14, 2025. [Online]. Available: /statistics/1625018/us-favorite-holiday-purchase-channels/
